Free SEO tools

                      

• Google PageSpeed Insights
• Moz Local Listing Score
• Keywordtool.io
• Google Analytics
• Google Webmaster Tools + Bing Webmaster Tools
• Open Site Explorer
• Google Keyword Planner
• Google.com in an Incognito Window
• Google Trends
• QuickSprout Website Analyzer
• Schema Creator 
• SimilarWeb   
• SERPs Rank Checker
• XML Sitemaps
• Browseo
• SEO Site Checkup
• Searchmetrics Website Analyzer
• Find Broken Links
• Ahrefs’ Site Explorer and Backlink Checker
• Copyscape
• Moz toolbar
• Robots.txt Generator
• Structured Data Testing Tool
• Microsoft Free SEO Toolkit